TCCT 2023 is considered a big win for durian in the Chinese market with export turnover reaching nearly 2 billion USD.
In 2024, this market promises to bring even more positive export prospects when China is opening a sustainable, official path for many Vietnamese agricultural products, especially durian.
Durian exports grew dramatically
According to statistics from the General Department of Customs, as of November 2023, Vietnam’s durian exports reached nearly 2.2 billion USD, an increase of 4.8 times over the same period last year. In addition to fresh whole durian, our country also exports frozen durian, dried durian,…
Regarding markets, currently Vietnamese fresh durian is exported to 24 markets, frozen durian is also exported to 23 markets. China is Vietnam’s largest durian export market with a turnover of nearly 2 billion USD, accounting for 91% of Vietnam’s total export value of this fruit.
Deputy Minister of Agriculture and Rural Development Phung Duc Tien said that when Vietnam and China signed the official durian import-export protocol, the forecast value of this fruit was only over 1 billion USD but the result was By the end of 2023, it will reach nearly 2 billion USD.
It is forecasted that in 2024, if China agrees to officially import frozen durian, the export value of durian will increase even more strongly. Currently, the Vietnamese and Chinese authorities have completed technical negotiations to sign a protocol to export frozen durian and fresh coconut to China, and will then agree and sign Protocol.
Besides the Chinese market, durian exports also recorded a “sudden” increase in markets such as the Czech Republic, up 28,195%; Canada, USA, Papua New Guinea increased from 222-837% compared to the previous year.
Notably, Thailand – the world’s largest durian growing and exporting country – also spent 96.9 million USD to buy Vietnamese durian in November 2023. According to the Vietnam Fruit and Vegetable Association, because our country harvests durian all year round, while Thailand harvests seasonally, Thailand has to import durian from Vietnam.
Large space in the Chinese market
Currently, Vietnam has 13 agricultural products officially exported to the Chinese market, including: bird’s nest, sweet potatoes, dragon fruit, longan, rambutan, mango, jackfruit, watermelon, banana, mangosteen, lychee, Passion fruit and durian.
Lao Cai Border Gate Customs Branch – Lao Cai Provincial Customs Department said that in the first 3 days of 2024, Vietnam’s export products to China are mainly agricultural products; Of which, durian products alone were exported over 255 tons, reaching a turnover of nearly 1 million USD.
According to the Vietnam Trade Office in China, Vietnam ranks 10th among countries exporting agricultural products to China, export turnover in 2022 will reach over 6 billion USD, accounting for about 2.6% of the total value. import agricultural products from this country.
As for the fruit and vegetable group, Vietnam is in the group of three countries with the largest export turnover of fruit and vegetable products to the Chinese market, after Thailand and Chile.
According to the High Quality Vietnamese Goods Business Association, China’s durian market capacity could reach 20 billion USD and the world’s 28.6 billion USD by 2025.
Sharing about Ameii Joint Stock Company’s durian consumption promotion activities, Mr. Nguyen Khac Tien – Chairman of the Company’s Board of Directors said that in 2022 the company will not record revenue from exporting vegetables and fruits from the Chinese market. Quoc. However, after this market opened to many Vietnamese fruits, especially durian, the company turned to this market and began to have about 30% of its revenue from this market.
“2024 will be a breakthrough year in the Chinese market when there is still a lot of room and potential for exporting fruits and vegetables. After working and approaching Chinese corporations, the company has realized the ability to increase the turnover of processed durian products, so the company will focus on developing and promoting consumption. these products.” – Mr. Nguyen Khac Tien emphasized.
Mr. Dang Phuc Nguyen – General Secretary of the Vietnam Fruit and Vegetable Association said that the opportunity to export durian to the Chinese market in particular and other markets in general is still very large. In particular, countries that grow this fruit only harvest it seasonally, while in our country it is harvested all year round. This is the monopoly position of Vietnamese durian.
“In 2023, our country’s durian turnover is estimated to reach 2.3 billion USD. By 2024, durian output will increase, with more growing area codes and packaging facilities eligible for export, the turnover will increase. could reach about 3.5 billion USD.” – Mr. Dang Phuc Nguyen calculated.
Improve quality to expand market
Ms. Vu Kim Hanh, President of the High Quality Vietnamese Goods Business Association, said that China’s durian market capacity could reach 20 billion USD and the world’s 28.6 billion USD by 2025. The growth of the durian industry in the period 2019 – 2025 is forecast to be about 7.2%/year. This is considered a great opportunity for Vietnamese durian if it develops sustainably in the coming time.
According to the assessment of experts in the field of agriculture, to expand the export market for Vietnamese durian not only in China but also worldwide, Vietnamese durian needs to focus on improving the quality of durian. , focusing on the following stages: Preserving, pre-processing, and processing to add value.
Specifically, durian growing areas and packaging facilities must have appropriate management measures to eliminate pests, especially fruit flies and mealybugs; Meets food safety and hygiene requirements, does not contain excess pesticide residue; Follow the correct packaging specifications and information on the packaging to ensure accurate traceability.
In addition, businesses, people and management agencies need to meet the requirements for diaries, production records as well as pre-harvest food safety monitoring programs that the Chinese side requires.
Establish and develop growing area codes for each type of fruit, fruit processing and packaging facilities to meet product traceability and origin requirements. This regulation initially serves official exports to the Chinese market, and is also a basis for Vietnam to expand exports to other markets such as the US, EU and Japan.