‘Flash Card’ enhances the value of Vietnamese agricultural products

Whether Vietnamese agricultural products can participate in the global supply chain or not, a very important role lies in traceability. This is the step that both ensures credibility and builds a brand for processing and exporting enterprises.

Caring for dragon fruit gardens in Tien Giang.

Increase the amount of stamped products

According to statistics from the Ministry of Agriculture and Rural Development (MARD), up to now, the whole country has 6,883 export growing area codes that have been granted for 25 products (distributed in 54/63 provinces and cities) to 11 markets; Of which, the Mekong Delta region has the largest number of growing area codes in the country with 3,975 codes (accounting for 57%) in operation.

Dong Thap alone has 2,469 issued growing area codes, the largest in the country, Tien Giang has 528 growing area codes and packaging facilities, Ben Tre has 84 growing area codes and packaging facilities.

Tien Giang is known as a land of rich and diverse agricultural products. The fruits that are known to be delicious in this land include dragon fruit, rambutan, durian… that anyone who enjoys it once wants to come back to enjoy it again.

With Tien Giang’s agricultural products being granted planting area codes and origin traceability stamps, it further increases the reputation of this locality’s agricultural products. The growing area code and traceability are the “passport” that ensures the brand name for agricultural products of Tien Giang as well as other localities across the country.

According to Mr. Nguyen Van Man – Director of the Department of Agriculture and Rural Development of Tien Giang province, up to this point, the entire Tien Giang province has been granted 528 planting area codes and packaging facility codes; Of which, the growing area code granted to the Chinese market is 183, an area of nearly 19,151 hectares, with 7 types of crops, including: jackfruit, dragon fruit, mango, watermelon, rambutan, longan and durian. Tien Giang has 307 packaging facility codes that have been granted for export, specifically the Chinese market has 299 codes, and difficult markets have 8 codes.

To strictly manage growing area codes and packaging facility codes, the Department of Agriculture and Rural Development of Tien Giang province has established interdisciplinary inspection teams to check compliance with regulations on use and maintenance of conditions and requirements of agricultural products. growing area code, packaging facility code.

This province is also implementing pilot construction of database software to manage durian growing areas in some key localities. Accordingly, the software displays information of the durian growing area into a map, serving as a basis for replicating the mapping of the entire durian growing area and key crops of the province.

In Ben Tre, the province currently has 41 growing areas with 84 codes. Some types of agricultural products have established planting area codes such as green coconut, green grapefruit, rambutan, mango, durian… and have been exported to Europe, the United States, New Zealand, Australia, Japan, and Korea. China, Thailand and China; including 41 export growing areas, with 84 operating codes, an area of more than 671 hectares. Green-skin grapefruit has 23 growing areas with 51 codes. Rambutan has 3 growing areas with 6 codes. Mango has 4 growing areas with 16 codes. Durian has 10 growing areas with 10 codes. The label has 1 growing area and 1 code.

A representative of the Ben Tre Department of Crop Production and Plant Protection affirmed that the growing area code and packaging facility code are like “cards” that ensure traceability of the origin of exported agricultural products. Therefore, Ben Tre Department of Agriculture and Rural Development has issued an official dispatch on strengthening the management of growing area codes and packaging facility codes, clearly stating the roles of relevant parties in management; In which, localities monitor the production situation in growing areas and manage planting area codes in the area.

For Thanh Hoa province, the application of origin traceability stamps on agricultural products is also given great attention by the province. Thanh Hoa currently has 456 production and business establishments applying origin traceability stamps. Of these, 252/456 (accounting for 55.26%) are establishments with OCOP products in the province with 346 OCOP products stamped with QR Code or having codes and barcodes. Mainly food, handicrafts, decorations, drinks, herbs…

Many OCOP product owners are also supported by management agencies such as the Provincial Department of Agriculture and Rural Development, District/Town/Commune People’s Committee… with partial funding to apply origin traceability stamps for products. Consulting units and traceability solution providers also provide dedicated guidance, helping subjects build proficiency in the origin traceability process. Since then, the application of QR Code stamping for origin traceability has helped many OCOP products gain a certain position and reputation in the export market.

Maintain credibility for the business

Experts say that in the context of the 4.0 industrial revolution, traceability brings benefits to the production and business activities of enterprises in particular and to the agricultural economy in general. .

First of all, having products labeled with traceability stamps will help business units make information and the production process transparent, as well as raise the profile of both the product and the business’s position in the domestic and foreign markets.

Along with that, traceability also builds trust and helps consumers clearly understand the origin as well as the safety of the product when used. For state management, products with traceability stamps will be much easier to manage than products that have not been traced.

Instead of previously having to search for product information manually, now the management unit only needs to check the barcode to have full information from the producer to the place of production.

Appreciating the role of traceability of agricultural products, market expert Vu Vinh Phu said that this is the “card” that affirms the reputation of a business, thereby creating its position in the market. domestically and internationally.

Consumers increasingly appreciate the quality of goods and are very wise in their spending, so when choosing products, concerns about traceability and food safety are inevitable. Therefore, businesses need to pay close attention to this “card”.

It can be seen that products with traceability stamps will contribute to protecting brands and enhancing the value of businesses and cooperatives. Thereby increasing competition, stimulating consumers to buy, and maximizing investment costs. This is also the foundation to export goods internationally, protect the community, and boycott fake and counterfeit goods from the Vietnamese market.

Source: https://daidoanket.vn/tam-the-nang-tam-gia-tri-nong-san-viet-10275919.html