With the export turnover of 7 months in 2023 reaching more than 3.2 billion USD, up 68% over the same period and exceeding 2022, Vietnam’s fruit and vegetable industry is fully capable of setting a new record, reaching 5 billion USD in 2023.
Impressive growth, durian is the “trump card”
According to the Ministry of Agriculture and Rural Development, the export turnover of vegetables and fruits in the first seven months of 2023 has grown impressively, with an increase of 68% over the same period in 2022, reaching US$3.23 billion. The reason is due to the strong recovery of Chinese purchasing demand.
According to the Ministry of Agriculture and Rural Development, the protocols that Vietnam signed with China last year have helped Vietnam’s fruit and vegetable exports from the beginning of 2023 to now have many advantages.
Durian, mango, dragon fruit, banana are the products that contribute the largest turnover. In particular, durian rose to the top of fruit groups with a turnover of 1 billion USD this year.
According to export enterprises, durian and bananas of Vietnam are increasingly favored by many countries due to their improved quality. In particular, the Vietnamese durian crop lasts, from February to June, harvested in the western provinces; June to October harvest in the East and Central Highlands, so the output is abundant, the price is more competitive than that of Thailand and the Philippines.
The evaluation report of the Vietnam Fruit and Vegetable Association also shows that one of the growth drivers of the export fruit and vegetable industry is durian. In the first six months of 2023 alone, durian exports reached about $850 million, double the whole year of 2022, of which, 90% were exported to China. It is expected that in 2023, Vietnam’s durian export will reach 1.2 – 1.5 billion USD.
The latest good news comes to the Vietnamese fruit and vegetable industry when recently, Vietnam’s coconut skull has officially been granted a “visa” to the US. This is a positive signal to promote coconut and coconut products to reach the export target of over 1 billion USD in 2023.
Currently, Vietnam ranks 7th in coconut production worldwide. Coconut growing area is about 188,000ha, mainly in the provinces: Ben Tre, Tra Vinh, Tien Giang, Vinh Long. The whole country also has more than 90 enterprises exporting coconut products, of which 42 are exporting deeply processed products.
Besides, other fruits of Vietnam also increased sharply in exports to China, due to high import demand in this market. In addition to China, vegetables and fruits exported to South Korea, the Netherlands, and the United Arab Emirates (UAE) have also recorded high growth rates since the beginning of the year.
Hold on to a new record in export value
Deputy Director of the Import-Export Department (Ministry of Industry and Trade) Tran Thanh Hai forecast, with the current growth rate, the export of vegetables and fruits in the second half of 2023 will have a lot of room for positive growth, especially in the coming years. festive season when demand is strong in the markets.
In the third and fourth quarters of 2023, the whole country has about 7.6 million tons of key fruits of all kinds that need to be consumed. Abundant fruit supply will meet export orders in the near future.
In order to export to large and high-value markets, Vietnamese vegetables and fruits must fully meet the high standards of the US and EU markets. In addition to ensuring quality, Vietnamese agricultural products need to focus on developing deep processing, applying modern technology, suitable for small and medium-sized scale.
According to the assessment of General Secretary of the Vietnam Fruit and Vegetable Association Dang Phuc Nguyen, if the export rate is maintained at the current rate, the export turnover of vegetables and fruits will reach 5 billion USD this year, 2 years earlier than the current rate. goals. In the Project on Developing key fruit trees to 2025 and 2030, the Ministry of Agriculture and Rural Development sets a target that fruit and vegetable export turnover will reach 5 billion USD by 2025.
Recommending some solutions to better exploit the Chinese market, Assoc. Prof. Dr. Pham Tat Thang – Institute for Strategy and Policy Research (Ministry of Industry and Trade) said that localities and exporters need to build branding products and exporting them in the official form to ensure the quality of goods as well as avoid unnecessary risks.
Local and manufacturing enterprises also need to increase the application of production models according to VietGAP and GlobalGAP standards to fully meet the increasingly strict and strict regulations on testing and quarantine of the Chinese Government.
In addition, it is necessary to focus on sustainable development to increase the proportion of processed fruits and vegetables, which not only helps control costs, but also increases the value of goods by 3-4 times compared to fresh products. In particular, this activity also helps to increase the shelf life of agricultural products, freeing the situation of local oversupply.
As for the EU market, there is still plenty of room for Vietnamese fruits and vegetables to penetrate this market because the size of the EU market accounts for 43% of the global fruit and vegetable trade value. Besides, with the advantage of the EU-Vietnam Free Trade Agreement (EVFTA), Vietnam can eliminate up to 94% of tax lines for vegetables and fruits, creating a great competitive advantage compared to many exporting countries. other. Therefore, Vietnamese enterprises need to take advantage of opportunities and promote fruit exports to the European market.