Over 80 import-export businesses with more than 60 booths displaying top quality products in the field of agricultural products and processed foods of Vietnam are present at the Anuga 2023 fair.
Implementing the National Program on Trade Promotion, the Ministry of Industry and Trade (Trade Promotion Department) organized a business delegation to attend the Anuga 2023 International Food Industry Fair (Anuga) from October 7 to 2023. October 11, 2023 at Koelnmesse Exhibition Center, Cologne city, Germany.
This is also an important activity under the Program to build a national brand strategy for Vietnam’s food industry to build and promote a common, unified image for Vietnam’s food industry in the international market. , increasing awareness and recognition on an international scale of Vietnamese food, building reputation for the quality and value of Vietnamese food, optimizing added value for food production and processing in Vietnam. Vietnam.
[Nearly 400 domestic and international businesses attend Vietnam Foodexpo 2022]
Speaking at the Opening Ceremony of the Vietnam National Pavilion at Anuga Fair 2023, taking place on the morning of October 7, Mr. Vu Ba Phu, Director of the Trade Promotion Department, said that participating in this Fair, the Business Delegation Vietnamese enterprises have the largest scale ever with over 80 import-export enterprises, including more than 60 booths displaying top quality products in the field of agricultural products and processed foods of Vietnam. In particular, many of them have achieved Vietnam National Brand (Vietnam Value).
In order to keep up with the “green, sustainable development” trend that is being strongly welcomed by EU and German customers, Vietnamese businesses bring to this Anuga 2023 Fair many green and organic products, produced according to environmentally friendly standards such as spices, vegetables, rice, honey, coconut products…
“The Ministry of Industry and Trade of Vietnam believes that actively participating in the world’s most prestigious and high-quality fairs such as Anuga, Cologne, and Germany will not only help Vietnamese export enterprises expand their markets, seek new business opportunities through direct access to reputable buyers from around the world, but also creates good opportunities for businesses to promptly update market trends, learn and exchange. practical experience to improve and improve product quality and increase competitive advantage in the international market,” said Mr. Vu Ba Phu.
Anuga 2023 is the largest fair ever in terms of total exhibition floor area at the Koelnmesse Fair Center in Cologne city, attracting more than 7,800 exhibiting companies from 118 countries and is expected to attract more than 150,000 number of visitors visiting and working at the Fair.
Besides, the Fair received welcome and attention from Vietnamese export businesses, and is a very good opportunity to promote Vietnam’s food industry in general./.