240 Vietnamese products are now available on the shelves of Carrefour Brussel supermarket, Belgium, and are ready to serve people in the central Brussels area.

On October 24, 2024, the last items of more than 240 Vietnamese agricultural and food products were fully displayed in an area of ​​about 4 square meters at the Carrefour Brussel supermarket, Belgium, and were ready to serve the people of the central Brussels area – the famous Cinquantenaire square area.

240 Vietnamese products this time and the plan to continue to put 30 more items on supermarket shelves in the near future are a partial answer to the concern of when Vietnamese products will dominate the Asian section of the distribution chains of the Vietnam Trade Office system in Europe.

This initial success is thanks to the strength of Lien Ket Viet and the dedication and sincere affection for Vietnamese goods.

Vietnamese goods have been put on the shelves of Carrefour Brussel supermarket, Kingdom of Belgium.

In an effort to bring Vietnamese goods into the distribution chain in Belgium under the direction of the Minister of Industry and Trade and the Vietnamese Ambassador to Belgium, the Trade Office has received enthusiastic support from Ms. Nguyen Thi Minh Lien – Director of Vinamex Import-Export Company in Belgium – a company specializing in importing and supplying Vietnamese agricultural products in Belgium. With the desire to bring more Vietnamese goods to Belgium, she did not hesitate to share with the Vietnam Trade Office in Belgium her addresses and customers and enthusiastically connected the Trade Office with supermarket chains in Belgium.

Thanks to her enthusiasm and sincerity, the Vietnam Trade Office in Belgium has approached a number of large supermarket owners such as Carrefour, Grand Epicie, Spar and started the journey of introducing Vietnamese agricultural products and food in Belgium.

However, the source of Vietnamese agricultural products imported into Belgium is not abundant, and the input for supermarkets must be stable and diverse, which is an issue that the Trade Office must consider, convincing importers in Belgium to import more Vietnamese goods, or finding more importers….

The instructions of Minister Nguyen Hong Dien at the Conference of Trade Counselors in the European region that we must unite to promote common strength, and must promote the role of Vietnamese enterprises in the host country are the key to the immediate problem of the Trade Office.

Bringing goods into Carrefour supermarkets is the first success in connecting and bringing Vietnamese goods to Belgium.

The Vietnam Trade Office in Belgium, the Vietnam Trade Office in the Netherlands, and the Vietnam Trade Office in France have consulted and agreed that the Belgian area is suitable for bringing Vietnamese goods from the Netherlands, and at that time, the Vietnam Trade Office in Belgium and the Vietnam Trade Office in the Netherlands were determined to create input and output for Vietnamese goods to gradually access the Belgian distribution chain.

The Netherlands Trade Office actively sought suitable businesses in the Vietnamese community because Vietnamese businesses in Europe are very enthusiastic and willing to import and distribute Vietnamese goods, they only need stable output to increase the quantity and range of goods.

The Belgium Trade Office actively persuaded partners to consider bringing Vietnamese goods into their distribution chain. The first meeting between 2 supermarkets and 3 distributors of Vietnamese goods, the quantity was very small but laid the first foundation for Lien Ket Viet to bring goods into the supermarket chain.

Sharing with the Vietnam Trade Office in Belgium on the morning of October 25, Mr. Bernard Weiss, owner of the Carrefour supermarket chain in the center of Brussels, said: “Although we love Vietnamese goods, we also need time to prepare and are very happy that everything is ready now. We are very satisfied with Vietnamese goods. Vietnamese goods will definitely be successful.”

Mr. Pham Van Hien, General Director of LTP said: “Putting goods into Carrefour supermarkets is an initial success, the company will strive to bring Vietnamese goods to supermarkets in Belgium, the Netherlands, and Luxembourg with the support of the Trade Office and representative agencies in Belgium and the Netherlands”.

The story of sincere affection for Vietnam, the close connection of the Vietnamese people has brought Vietnamese daily products such as fish sauce, rice paper, vermicelli, pho, instant noodles, coconut water, confectionery, Vietnamese rice to conquer distribution chains…

Source: https://congthuong.vn/lien-ket-viet-cau-noi-dua-hang-viet-nam-dan-tiep-can-chuoi-phan-phoi-tai-bi-354781.html