TCCT Through organic products, Vietnamese businesses and Vietnamese farmers are creating a green world on the ground, and in the eyes of consumers around the planet.
Organic agriculture: New door
Organic agriculture has opened a new door for Vietnamese agricultural products to the world in a context where farmers and businesses face many difficulties when global economic growth declines.
There are currently quite a few domestic organic products that are welcomed in the world market. The biggest move is that Thanh Thanh Cong Group (TTC) has given nearly 13,000 sugarcane farming households in the provinces of Tay Ninh, Dong Nai, Ninh Thuan, Binh Thuan, Khanh Hoa, Gia Lai, Dak Lak… where they have houses. TTC’s machinery borrowed capital to produce organic sugarcane with a total outstanding loan of up to 1,000 billion VND. Currently, the sugar industry has just gone through a “bleak” period due to market cycles, but organic sugar is still bright. TTC’s entire organic sugar output is consumed by a large British enterprise with an export value 3 times that of normal sugar.
According to calculations, it takes farmers or businesses more than 3 years to improve water sources, soil, crops… to meet the standards of growing organic agricultural products. But the price to pay is quite reasonable because the market demand is still very large. According to the recent Consumer Confidence Index report conducted by Nielsen, 4 out of 5 consumers show that they are deeply concerned about the long-term effects that artificial additives can cause and want to know more clearly. substances that make up the food they use every day. 80% of people surveyed prioritize using products that do not contain artificial colors, flavors, or preservatives.
As one of the leading agricultural enterprises in Vietnam with more than 50 years of operation, TTC is leading the domestic market with nearly 50% market share of the sugar industry. TTC determines to focus on commercial business activities according to market demand, promoting R&D activities to become an enterprise producing high value-added agricultural products – integrated consumer trade. Moving forward to affirm its position as a provider of high-tech agricultural solutions on the basis of sustainable development, deeply participating in the global agricultural and commodity value chain.
Pioneering a spectacular transformation, TTC cooperates with farmers to create a green world for Vietnamese agriculture to catch up with new trends with technology as the foundation. On that foundation, TTC gradually builds the TTC brand as a “High-tech agricultural enterprise”, through integrating Environmental, Social and Governance (ESG) issues into all operations. TTC is also highly dedicated to transforming the business model, from a purely agricultural production company to an integrated smart agricultural economic model, following the direction of comprehensive transformation. Management model from pure Engineering Production techniques to Production – Import-Export – Trade in Agricultural services on a multinational development platform.
TTC operates in the field of industrial business (B2B) and consumer business (B2C): with more than 75 sugar product lines, including 8 organic sugar product lines that meet EU and USDA standards; 12 product lines: Roadside, Roadside; 6 drinking water products and 1 Solar power product; Among the Top 20 stocks with the best Sustainable Development scores in the market with an ESG score of over 90%; Extensive distribution system of more than 86,200 retail points and a major sugar supplier for multinational companies operating in the food, beverage, pharmaceutical industries…; Satisfying a variety of domestic customer channels as well as more than 29 export markets – including markets that are very strict on quality inspection such as the US, Australia, Europe, Singapore…
Faced with a fierce international competitive environment and constantly changing market challenges, the Company clearly recognizes that organic agriculture and technology are the key factors leading to success for businesses that dare to make breakthroughs. to change the game. Accordingly, TTC has proactively:
– Deploy the Oracle Cloud ERP platform synchronously for 34 units in 5 countries: Vietnam, Australia, Singapore, Laos and Cambodia with the goal of optimizing the supply chain and improving financial management efficiency.
– Application of field management software – FRM, cloud computing application to collect and analyze farming information to help optimize agricultural management and production for the Company as well as farmers.
– Aim for comprehensive management with technology across a seamless and unified ecosystem, preparing for further advances in the international market and affirming competitive strengths.
Bring bells abroad
The organic door also has a strong attraction for other investors. In 2018, L’amant Café is a special product of Vietnamese L’amant International Joint Stock Company on the red basalt soil of Gia Lai and received Organics certification from the USDA – United States. The company spent hundreds of billions of dong applying scientific and high-tech agricultural processes on an area of 45 hectares according to US USDA organic standards. Accordingly, USDA organic farms must avoid using herbicides, pesticides or artificial fertilizers, which will harm the environment in the long run. At the same time, the working environment of workers is also guaranteed for the best health.
With the three “No” criteria: Do not mix; No impurities; Without additional flavoring, L’amant Café has brought domestic and foreign consumers quality and standard cups of coffee, clean from farm to cup.
On February 25, 2021, Vinh Hiep Co., Ltd., a Vietnamese coffee production-export enterprise, was honored to export the first batch of coffee products to Europe under the EVFTA Agreement. To enter this market, coffee products must ensure there are no pesticide residues, and must comply with all extremely strict market regulations.
L’amant Café is also one of the brands representing the Vietnamese coffee industry attending the 20th China-ASEAN Expo (CAEXPO 2023), held in Nanning city, China, from September 16. -September 19, 2023. During this event, L’amant Café said it had a series of memorandums of understanding with Chinese distributors. With this step, L’amant Café officially entered the market of over 1 billion people.
Within the framework of the 2023 International Coffee Fair in India, on September 26, 2023, Vinh Hiep Company Limited (L’amant Café brand) signed a memorandum of understanding on product distribution with partners in the market. Indian school. This once again marks a new milestone in L’amant Café’s journey to bring Vietnamese organic coffee to the world.
Thus, just in September this year, Vietnamese organic coffee “brought the bell” to the two markets with the largest population on the planet.
Creating a green world
Not only domestically, Vietnamese people also go abroad to do organic work. Recently, Nutifood decided to set up its factory to produce dairy products and organic nutritional foods in Sweden to supply to the EU and Asian markets. On the contrary, FDI investors also invest in Vietnam. The US SEAF investment fund invested capital into Organica organic food company. Receiving capital, Organica has invested in many farming households to switch to chemical-free agriculture.
According to data from the General Statistics Office, Vietnam has 33/63 provinces and cities that have developed organic agriculture models, with an area of more than 76,600 hectares, an increase of 3.6 times compared to 2015. About 60 Unions, businesses, and production facilities have invested in organic agriculture – a field considered a new door for consuming agricultural products in our country. Data from the US Department of Agriculture (USDA) ranks Vietnam 51st/179 countries with potential for organic agricultural production; There are 50 Vietnamese companies certified for organic standards with agricultural products including vegetables, tubers, coconuts and coconut products, rice, dried fruits…
Along with meeting domestic demand, our country’s organic products are increasingly present abroad. Vietnamese products include OrgaGro brand organic rice, T-Bros brand cocoa powder, handbags from fiber, workwear and gardening products from coconut fiber… participated in the exhibition at Go Green Expo, New Zealand. During the Fair days, visitors can try 7 types of organic rice cooked on site such as Jasmine rice, Ngoc An, Phu Quy, Japonica (sushi rice), Jasmine rice, Purple Jasmine rice and Herbal brown rice and cocoa powder. T-Bros brand… has highly appreciated the outstanding quality and reasonable price of Vietnamese organic rice products. As a result, early this year, 7 organic rice products under the Vietnamese Orgago brand were introduced into the retail system of the supermarket chain owned by Foodstuffs Group, one of the two largest retail groups in New Zealand. Supermarket brands include New World, Pak’nSave, Four Square and Gilmours.
In 2019, Amazon Food Co., Ltd. signed with Cpoint Corporation (Japan) to export 1,000 organic chocolate bars produced using organic processes to Japan. The modest number of 1,000 chocolate bars has passed the strict criteria of consumers, so Cpoint Corporation (Japan) has now decided to expand cooperation with our country’s Amazon Company to plant 40 hectares of organic cocoa. in Ba Ria-Vung Tau, to increase export capacity to Japan. Since then, the Company has continued to expand the organic chocolate market to European Union member countries.
The presence of organic products of Vietnamese businesses at home and abroad has opened a new door for the country’s agriculture. But more importantly, through organic products, Vietnamese businesses and Vietnamese farmers are creating a green world on the ground, and in the eyes of consumers across the planet.