VIETNAM CONFIDENTLY JOINS THE VALUE-ADDED FROZEN FRUIT MARKET

The frozen fruit market with added value is creating significant opportunities for export businesses from Vietnam, and Hùng Hậu Foods is one of the pioneering companies in exploiting this potential. With a well-planned development strategy and high-quality products, Hùng Hậu Foods is steadily affirming its strong position in the international market.

VIETNAM CONFIDENTLY ENTERS THE VALUE-ADDED FROZEN FRUIT MARKET

The value-added frozen fruit market is growing strongly worldwide, opening significant opportunities for countries with abundant tropical agricultural resources like Vietnam. Consumers increasingly favor these products due to their convenience, long shelf life, and ability to retain flavor and nutritional value.

In 2024, Vietnam’s fruit and vegetable exports reached USD 7.12 billion, up 27.1% compared to 2023. Among them, durian continued to lead with an export value of approximately USD 3.3 billion, followed by dragon fruit, banana, mango, jackfruit, and coconut. China remained the largest import market with over USD 4.2 billion, while exports to the United States also recorded impressive growth, reaching nearly USD 150 million in the first six months of 2024.

The expansion of export categories—particularly frozen durian and fresh coconuts—through newly signed protocols in 2024 provided a major boost to the industry. With these positive developments, Vietnam is confidently strengthening its position in the value-added frozen fruit sector, gradually penetrating demanding markets such as Europe and the United States.

The expansion of the export portfolio, especially with frozen durian and fresh coconut, through newly signed protocols in 2024 has created a significant boost for the industry. With these positive developments, Vietnam is confidently affirming its position in the value-added frozen fruit sector, gradually conquering demanding markets such as Europe and the United States.

Value-Added Fruit Products at Hung Hau Foods

With over 15 years of experience in agricultural processing and export, Hùng Hậu Foods has established itself as a trusted partner in the value-added fruit industry, particularly in frozen fruit exports. The company owns a fully integrated production system from farm to finished product, ensuring the quality of fruits sourced from Vietnam’s key growing regions.

Hung Hau Foods has made significant investments in a modern processing system, with a processing plant capable of handling up to 2,000 tons of products per month. The IQF (Individually Quick Frozen) processing method helps preserve the fruit’s flavor, color, and nutritional value to the fullest. The company’s core products include durian, dragon fruit, mango, passion fruit, and avocado—fruits that are highly popular in the European market.

Hung Hau Foods currently offers a wide range of value-added frozen fruit products, with highlights including:

Whole or pre-cut frozen fruits:

• Frozen durian segments / frozen durian seeds

• Frozen mango (whole, sliced cheeks, or diced)

• Frozen dragon fruit (whole or diced)

Frozen Fruit Purée

• Frozen passion fruit purée with seeds

• Frozen passion fruit purée without seeds

• Frozen mango purée

Frozen Fruits with Added Flavors or Special Processing

• Frozen pineapple core with sugar

• Frozen taro balls

• Frozen mixed fruit blend

Frozen Fruit Juice

• Frozen passion fruit juice (in cubes or blocks)

• Frozen lime juice (in cubes or blocks)

• Frozen calamansi juice (in cubes or blocks)

Hung Hau Foods’ value-added frozen fruit products are preserved using IQF (Individual Quick Freezing) technology, which helps maintain the flavor, color, and nutritional value of the fruits. Additionally, several other value-added processed products are being invested in, researched, and developed by Hùng Hậu Foods, including:

• Tempura and processed products: Sweet potato tempura, okra tempura, pumpkin tempura, eggplant tempura, etc. Okra meets the growing fusion culinary trend in Europe and the trend of using plant-based foods in Asia and the Middle East.

• Other special products: Such as mango ice cream, durian ice cream, melon ice cream… to cater to the demand for convenient and ready-to-eat foods.

To meet the strict requirements of the European market, Hùng Hậu Foods has obtained international certifications such as Kosher, FDA, HACCP, HALAL, BRC, and ISO 22000:2005. These certifications are not only important factors that help the company expand into international markets but also serve as proof of Hùng Hậu Foods’ commitment to the quality of its value-added frozen fruit products.