After China eased COVID-19 epidemic prevention measures, ministries, branches, provinces and cities bordering China have promoted import and export activities of goods through border gates. At the same time, resumption of trade promotion activities to increase opportunities for Vietnamese enterprises to export (export) goods, especially agricultural products.
Le Hoang Tai, Deputy Director of the Trade Promotion Department (Ministry of Industry and Trade), said that in the context that China has officially opened its doors to allow many types of agricultural and aquatic products with strengths of Vietnam, the Ministry of Industry and Trade has organized many trade promotion conferences between Vietnam and major Chinese markets such as Guangxi, Sichuan, Yunnan… In these markets, enterprises of the two sides met, exchanged and looked for opportunities for cooperation cooperation and export promotion.
Mr. Truong Van Thanh, Chairman of the Board of Directors, Director of Nhu Hoang Trading, Service-Agriculture Cooperative (Binh Phuoc) said that the cooperative specializes in the production and export of salted roasted cashews. The cooperative’s products have met the standards of HACCP, ISO 9001: 2015, 4-star OCOP of Binh Phuoc province. In the first months of the year, export orders were not many, the cooperative mainly exported raw products to the Chinese market.
Mr. Nguyen Manh Thang, Director of Khanh Hoa Salanganes Nest One Member State Company Limited, said that China is a potential market for bird’s nest products. After signing a protocol with China on the export of bird’s nests in 2022, Khanh Hoa Salanganes’Nest has begun to promote product code registration procedures for official export to this market. This is a great opportunity for Vietnamese enterprises.
Ms. Truong Thi Uy Nga, Director of Yen Bai TN Co., Ltd (specializing in the production of jujube tea) also said that by meeting directly with partners, Chinese enterprises have helped enterprises to introduce specific products and production capacity. production and material areas, the quality standards that enterprises have implemented. Next, you can learn about the company’s factory and production process. Currently, Yen Bai TN’s factory has met the standards to export to China and Europe such as ISO, GMP…
Dang Phuc Nguyen, Chairman of the Vietnam Fruit and Vegetables Association, said that China’s removal of the “Zero-COVID” policy has helped Vietnam’s fruit and vegetable exports to this market regain its growth momentum. China will still be the largest market for Vietnamese fruits and vegetables when each year this market consumes about 300 million tons of vegetables and fruits, which they only import 7-8 million tons. Meanwhile, Vietnam’s supply is very potential. This is forecasted to be a strategic market for Vietnamese fruit and vegetables in the coming time.
Especially, recently, Minister of Industry and Trade Nguyen Hong Dien had a meeting with Mr. Luu Ninh – Secretary of the Party Committee of Guangxi Zhuang Autonomous Region, China and proposed many solutions to facilitate customs clearance. goods, ensure the supply chain, promote the expansion of agricultural imports from Vietnam, promote the separation of channels through import border gates, support trade promotion activities… Specifically, Vietnam requested the Guangxi side. soon complete the procedures to put the dedicated cargo route Tan Thanh – Po Chai (through the landmark 1088/2-1089) into official operation; fully restore the operation of the border gates open between Vietnam – Guangxi such as Binh Nghi – Binh Nghi Quan, Na Hinh – Keo Ai, Po Nhuong – Dau Ai…; consider issuing visas for drivers and service staff on vehicles of Vietnamese enterprises, valid for 1 year and allowed to travel many times, study to soon remove the requirement for PCR testing for drivers on entry to help facilitate customs clearance and reduce costs for businesses. Regarding promoting the expansion of Vietnam’s agricultural imports, Guangxi suggested that Guangxi continue to push Chinese authorities to open the market for Vietnamese agricultural products, and at the same time study and pilot the import of all kinds of agricultural products. This result is pending official approval from authorities.
Proposing trade promotion solutions for the industry in the near future, a representative of the Vietnam Trade Office Branch in Nanning said that businesses need to develop a plan with a key focus, focusing on a few industries or groups. products with export strengths to create spillover effects to other groups of the same type. For example, consider focusing on promoting image building for Vietnamese durian and mangosteen (two products that China cannot produce) through organizing agricultural product weeks in concentrated areas. center of crowds (such as pedestrian streets), edited handbooks to introduce history, culture, cuisine… about durian, mangosteen… in order to create a brand of Vietnamese goods, thereby contributing to the creation of an effective brand. spillover effects for other Vietnamese fruit products in the Chinese market.
In addition, it is necessary to take measures to encourage and support Vietnamese fruit export and processing enterprises to actively build distribution channels in the Chinese market. At the same time, it is recommended to organize conferences to promote the consumption of local specific agricultural products in market areas located deep in China’s interior in order to promote export transformation in the form of formal trade. Along with that, build short videos to promote Vietnamese brands and product images in Chinese on Chinese social networking platforms such as Tiktok, wechat, weibo…
Along with that, industry associations and businesses need to actively cooperate with import partners in building and promoting the image of their businesses and their key products, in addition to mastering and meeting the requirements of the industry. Quarantine requirements, quality of the Chinese market. Actively build a direct communication channel with the Trade Office on the basis of understanding the export needs of local enterprises. At the same time, there is effective coordination with Trade Offices in the process of connecting foreign importers with local exporters.
“In order to facilitate the export of Vietnamese goods to the Chinese market, the Ministry of Industry and Trade will hold talks, seminars and trade promotion activities with the authorities of Chinese provinces and cities that have borders with Vietnam. Nam”, said Mr. Nguyen Hong Dien.