In addition to fresh fruit, American consumers also prefer frozen goods, which can be preserved for a long time and are convenient. Enterprises can promote the export of processed goods with modern technology.
The new position of Vietnamese agricultural products in the US
In 2022, the agricultural industry set a record when bringing in export turnover of 53.2 billion USD, of which, US importers bought nearly 14 billion USD from Vietnam of all kinds of agricultural and aquatic products, accounting for 25%. in the total value of Vietnam’s agricultural exports
With this turnover, the US has become Vietnam’s largest agricultural export market, surpassing China.
Agricultural cooperation between Vietnam and the US has made great progress since the establishment of diplomatic relations in 1995. Vietnam from the 95th position among US partners, has now become the 8th largest trading partner. of the United States, with a bilateral trade turnover of nearly 123 billion USD in 2022. The US is Vietnam’s largest export market, exceeding US$100 billion at the end of last year.
Experts said that Americans’ demand for high-quality agricultural products and fruits from the tropics is increasing, and American consumers are increasingly preferring Vietnamese specialty fruits such as lychee. fresh, dragon fruit, mango. Most recently, pomelos have been officially allowed to import by the US, bringing Vietnam to 7 types of fresh fruit to be exported to the US.
The US Department of Agriculture (USDA)’s agricultural market report shows that US agricultural imports in 2023 are forecast at $199 billion, $5 billion higher than last year’s level. This is an opportunity for Vietnam’s agricultural, forestry and fishery exporters to accelerate exports to this market.
At the meeting with the business delegation of the US-ASEAN Business Council (USABC) to seek investment opportunities in Vietnam, Prime Minister Pham Minh Chinh said that in the agricultural sector, Vietnam continues to research , promulgate specific, long-term incentive policies, create attractiveness with practical mechanisms and policies, and clear legal regulations, and at the same time suggest that US businesses are interested in investing in the field.
The Prime Minister suggested that American businesses increase support for Vietnamese businesses and people in connecting production facilities with consumption markets, and the two sides negotiate to continue to expand markets for fruits and catfish. , shrimp … of Vietnam.
Mr. Jason Hafemeiser, acting Deputy Secretary of the US Department of Agriculture, has repeatedly affirmed that the US always considers Vietnam as one of its leading partners in agriculture. Agriculture of the two countries is complementary to each other for mutual development, accordingly, the opening of Vietnam’s fruit is being actively promoted.
Export prices need to be more competitive
The production costs of Vietnam’s agricultural industry are increasing due to the pressure of gasoline prices and the supply chain, especially the investment in green production processes, reducing emissions on demand from buyers in Vietnam. The US and EU also put Vietnamese businesses in a situation where they have to change to keep up.
Not to mention, with the remote geographical distance and high transportation costs, Vietnamese agricultural products exported to the US are struggling to find ways to minimize production costs to compete.
Facing price pressure, American businesses recommended that Vietnam should increase investment in preservation technology so that fresh fruit can go by sea to the US, take advantage of FTAs to have the best tariff incentives, help more competitive goods.
In addition to fresh fruit, Vietnamese businesses can promote ready-made products with modern technology. The good news is that last year, for the first time, exports of processed fruits and vegetables exceeded $1 billion.
In the long term, it is necessary to implement solutions to develop the “smart agriculture” model, with the application of technology to agriculture, to improve productivity, and to minimize the effects of climate change.
With the export turnover of agricultural, forestry and fishery products to the US reaching nearly 14 billion USD in 2022, showing that the US is a potential market for Vietnamese agricultural products to accelerate exports in the coming years, along with the Negotiations to open the market for some high quality Vietnamese fruits are still ongoing.
However, in the face of increasing protectionist policies of other countries, Vietnamese exporters should pay attention to cases of anti-dumping investigation and record keeping of exported goods. The US market is increasingly interested in issues of consumer safety, sustainable development, and combating climate change and that will be the premise to set up new standards and regulations related to the chain. supply, clean raw materials.