Vietnamese agricultural products “break barriers” into “difficult” markets

Opening the market is difficult, but keeping the market and developing sustainably is even more difficult, requiring each farmer and business to make efforts to change their production thinking, to meet the requirements and standards of each individual market.

At the seminar on December 13, organized by the Ministry of Agriculture and Rural Development (MARD) in collaboration with Rural Today Newspaper/Dan Viet, with the theme “Opening the market for agricultural products – opportunities from emerging markets”. difficult”, the report of the Ministry of Agriculture and Rural Development said, this agency and the General Department of Customs of China have successively signed export protocols (export) spelling many types of fruits and foods to China such as: climbing, banana, durian, sweet potato, bird’s nest…

Vietnam’s green-skinned pomelo has been present in US supermarkets, with the selling price of about 500,000 VND/fruit.

Recently, the US has officially opened the door to Vietnam’s pomelo; Longan and macadamia nuts are also allowed to be exported by Japan; New Zealand opens the door to Vietnam’s green lemons; Meanwhile, many kinds of high quality Vietnamese rice have appeared in the supermarkets of the US, EU, Japan… The results in market opening have contributed to the export of Vietnam’s agricultural, forestry and fishery products in the near future. 11 months of 2022 reached about 49.04 billion USD, up 11.8% over the same period in 2021.

However, many argue that opening the market is difficult, but keeping the market and sustainable development is even more difficult, requiring each farmer and business to make efforts to change their production thinking, meet meet the requirements and standards of each market.

According to Mr. Nguyen Nhu Cuong, Director of the Department of Cultivation, “We need to have a methodical production plan, from the stage of market development, to maintaining and expanding the market”. Mr. Cuong analyzed, the fact that in the past time, the price of input materials has increased, for example, the price of fertilizer accounts for 20% of the production cost. It is a challenge, but also an opportunity for farmers to look back on how to organize production and reorganize production to reduce input costs and achieve economic efficiency.

Sharing about the picture of Vietnam’s agricultural product market in 2022, Mr. Dao The Anh, Deputy Director of the Vietnam Academy of Agricultural Sciences, shared that in 2022, in the context of many difficulties and challenges, the agricultural industry has achieved great success. many spectacular achievements. In the past, we depended heavily on the Chinese market. However, in 2022, China implements the Zero COVID policy, shifting to safe products and stricter quality control of agricultural products, no longer an “easy” market. This is both a difficulty but also a motivation for Vietnamese enterprises to drastically change production methods. In particular, the fruit and vegetable industry has opened up a wide range of crops for export to China. This is considered a great achievement and is the first result in the next 10 years of making the transition to ecological, sustainable and transparent karma.

Present at the seminar, Mr. Nguyen Quang Hieu, Head of International Cooperation and Communication (Department of Plant Protection, Ministry of Agriculture and Rural Development) shared, 2022, one of the most impressive highlights in the field of agro-forestry export Seafood is opening many markets for the dominant fruits of Vietnam.

“To open the market for an agricultural product, it takes us 3-5 years, before it took us decades to open the door for an agricultural product. We identify China as the main market of Vietnam’s fruit export industry, but since many years of pursuing the strategy of developing countries, affirming the value and brand of Vietnamese agricultural products, we have diversified. agricultural export market. For example, we choose Korea as one of our strategic markets, because when we succeed with the Korean market, we will go to half of the Japanese market. In the near future, we will export longan to Japan. To prepare for the longan to export to Japan, we have started trade promotion and prepared preparation procedures from 2016-2020. Besides, it took us 1.5 years to test products that meet Japanese requirements,” said Mr. Hieu.

Sharing at the seminar, Ms. Ngo Tuong Vy, representative of Chanh Thu Company – one of the durian gardens granted export codes to China, confided: “The fact that durian is exported to China is an event that We have been waiting for a long time to confirm that China is no longer an easy market. They are also raising the standards of importing agricultural products and fruits, including items from Vietnam. Chanh Thu regularly updates information and requests from partners through the Plant Protection Department. It took us a lot of time to negotiate, to get the protocol to export durian to China, that time lasted 5-6 years, that’s also the time for businesses to prepare. the best,” said Ms. Thu.