OCHAO RICE STRAWS TUBE ACHIEVES VIETNAM VALUE 2024

OChao rice straws from Hung Hau Foods Joint Stock Company (Hung Hau Foods) is honored to achieve Vietnam National Brand certification in 2024. The product is made 100% from natural ingredients in Sa Dec City’s 100-year-old rice flour village, beneficial for consumers’ health and environmentally friendly.

In 2024, with its outstanding features perfectly aligned with the program’s theme “Rising into the Green Era”, OChao rice straws were honored to receive the Vietnam Value certification. Previously, the company had consecutively achieved this prestigious national certification four times with its Happy Food frozen food product line.

Since its market launch, OChao straws have gained strong support from both domestic consumers and international markets. The product is manufactured on production lines that guarantee food hygiene and safety standards, meeting stringent international certifications including BRC, ISO 22000, HACCP, HALAL, and FDA. Each product undergoes rigorous quality control before market release.

All OChao rice straws feature natural colors made from vegetables and fruits (such as beetroot, black sesame…), making these straws completely edible. The colors of the rice straws are equally attractive as plastic straws while being safe for consumers. Since the product is made from 100% plant-based materials, the decomposition time of these straws is only about one month.

When stored under normal conditions, the product can be used effectively for up to 18 months. For use in normal-temperature water and cold water environments, the usage time lasts from 30 minutes to 2 hours while maintaining its shape, and the product will self-decompose after use.

The Vietnam Value is a government program aimed at promoting the image and VietNam Value through product brands (goods and services); with the primary goal of building Vietnam’s image associated with the values of “Quality – Innovation, Creativity – Pioneering Capability”; enhancing the prestige, pride and appeal of the country and its people, while encouraging tourism and attracting foreign investment.

Currently, this product has won over consumers in demanding markets across more than 45 countries and territories, including major markets such as the U.S., Japan, South Korea, and Europe. In Vietnam, many restaurants and hotels have consistently used OChao rice straws for years, joining hands to protect the environment.

With HungHau Holdings’ three core values of Harmony – House – Heart, Hung Hau Foods continuously strives to create products and services that pursue perfection exclusively for its customers and partners. Regardless of the field, the company demonstrates professionalism and creativity to build a distinctly Vietnamese brand and honor Vietnamese values.

We continue to further enhance innovation, technology application, investment in modern production lines and techniques, service quality, and product improvement, contributing to elevating Vietnamese living standards and promoting Vietnamese brands in the international market.