TOP 3 REASONS WHY VIETNAMESE FROZEN DRAGON FRUIT IS POPULAR IN THE INTERNATIONAL MARKET

Vietnamese frozen dragon fruit is asserting a strong position in the global market thanks to the perfect combination of premium raw material quality, advanced processing technology, and the ability to meet strict international quality standards. Below are the three key factors that have helped this product earn the trust of even the most demanding markets.

The quality of Vietnamese dragon fruit meets export standards, with a unique flavor that is hard to compete with.

According to a report by the Food and Agriculture Organization of the United Nations (FAO), Vietnam is the world’s largest exporter of dragon fruit, surpassing countries such as Thailand, Malaysia, and Taiwan. Vietnamese dragon fruit accounts for approximately 50% of global production.

Vietnam is naturally blessed with ideal climate and soil conditions for growing dragon fruit, resulting in fruits of exceptional quality:

Distinctive flavor: Vietnamese dragon fruit, including both red-fleshed and white-fleshed varieties, has a naturally mild sweetness, a balanced hint of tartness, and a gentle, unique aroma that sets it apart from dragon fruit grown in other countries.
Rich in nutrients: It contains high levels of vitamin C, fiber, antioxidants, and minerals, making it well-suited to the global trend toward healthy eating.
GlobalGAP-certified growing regions: Key provinces such as Ninh Thuan, Binh Thuan, Long An, Tien Giang, and Dong Thap follow scientific farming practices with strict control from seed selection to harvesting.
Diverse varieties: Both white-fleshed and red-fleshed dragon fruit are popular, catering to the diverse needs of international markets.

The most advanced freezing technology, preserving the full flavor and nutrition.

Vietnamese agricultural processing and export companies, such as Hùng Hậu Foods, have made significant investments in advanced frozen processing lines to ensure that their products maintain the same quality as fresh ones:

IQF Technology (Individual Quick Freezing): This method helps freeze each piece of dragon fruit individually, preventing clumping, surface ice formation, and preserving the shape, color, flavor, and nutritional value after thawing.
Closed-loop process ensuring hygiene: Every step, from washing, sorting, cutting, to packaging, is strictly controlled to meet HACCP and ISO 22000 standards.

Product variety to meet all needs:

• Cubed form: Dice 10x10mm, 15x15mm, 20x20mm (suitable for smoothies, salads, and food garnishing).

• Whole fruit, halved, or sliced: Used in restaurants and hotels.

• Skewered form: Convenient for direct consumption or making ice cream.

• Dragon fruit puree, concentrated juice: Applied in the food industry, baking, and beverages.

Meets strict international standards, exported to over 40 countries.

Vietnamese frozen dragon fruit is not only popular in Asia but has also conquered some of the most demanding markets such as the US, EU, and Japan, thanks to:

Top quality certifications: GlobalGAP, FDA (USA), JAS (Japan), EU Organic, HALAL, and more.
Strict adherence to food safety regulations: No pesticide residues, ensuring compliance with heavy metal and microbiological standards.
Reputable brand – Hùng Hậu Foods: A trusted partner of many large supermarket chains and food corporations worldwide. Hùng Hậu Foods’ frozen fruit and vegetable products are available in over 40 countries and territories, with a quality management system based on FSSC 22000 standards.

With the advantage of high-quality raw materials, top-tier processing technology, and the ability to meet strict standards, Vietnamese frozen dragon fruit is steadily expanding its market share globally. Companies like Hung Hau Foods are continuously improving quality and diversifying products to strengthen their position and provide exceptional culinary experiences for international consumers.

IQF Red Dragon Fruit – Công ty Cổ phần Thực phẩm Hùng Hậu (Hùng Hậu Foods)

IQF White Dragon Fruit – Công ty Cổ phần Thực phẩm Hùng Hậu (Hùng Hậu Foods)

References

• Food and Agriculture Organization of the United Nations. (2023). Global tropical fruit market report 2023. http://www.fao.org

• International Trade Centre. (2023). Dragon fruit export statistics 2023. https://www.trademap.org