Vietnamese agricultural products seek to conquer the Dutch and Nordic markets

On the afternoon of September 15, the 970 Agricultural Product Connection Forum Team coordinated to organize the Forum to connect agricultural product consumption in the Dutch market, the Nordic countries and connect international agricultural business.

Forum to connect agricultural product consumption in the market of the Netherlands and the Nordic countries. (Photo: Bich Hong/BEWS/VNA)

Mr. Nguyen Minh Tien – Director of the Center for Agricultural Trade Promotion said that although the Nordic region and the Netherlands have a small population, the export turnover from Vietnam to this market is very impressive, especially with products such as rice, coffee, fruit, cashew nuts. The EU-Vietnam Free Trade Agreement (EVFTA) brings many opportunities for Vietnamese businesses to export to the EU.

Vietnamese agricultural products enter the EU market only from 4-5% of the total import of 160 billion USD of this market. Especially strict EU regulations on origin, food hygiene and safety. Vietnam is lacking big brands, products entering the EU mainly rely on the brand of this place. Besides, there has not been a regular and periodic appearance of Vietnamese enterprises to grasp the market, changes in policies, technical barriers.

Sharing information about the Nordic market, Ms. Nguyen Thi Hoang Thuy, Counselor of the Vietnam Trade Office in Sweden, said that the Nordic region consists of 5 countries: Sweden, Denmark, Norway, Finland and Iceland. These are small countries with open and modern economies. Although the population is small, the income level is high.

In the EU, Vietnamese enterprises have only focused on exploiting the traditional Western European market and still “left open” the large Nordic market potential. Nordic countries are always at the forefront of environmental protection, so the issues of environmental protection, green consumption and the trend towards sustainable production are hot topics in the Nordic region. Thereby, affecting the consumption behavior of people.

Ms. Nguyen Thi Hoang Thuy said that Northern Europeans increasingly tend to consume organic food with sustainable production methods, less impact on the environment, reduced meat consumption, increased seafood consumption and meat substitutes. Therefore, food products with high protein content, which can replace meat, are easily accepted. “If they want to conquer the Nordic market, businesses need to pay attention to environmental protection, circular economy, sustainable production, social responsibility, and fair trade. For food, businesses should focus on products that are healthy, safe, organic, novel products, regional specialties and convenient, “said Nguyen Thi Hoang Thuy.

Ms. Le Thi Hoai Thuong, Deputy Director of Viet Pepper Co., Ltd. shared that the enterprise has produced organic pepper that meets EU standards. Last August, businesses attended the fair in the Netherlands, communicated with many businesses in this country. Enterprises realize that the Nordic market in particular and the EU in general, standards are increasingly strict. Enterprises need technical advice to improve factory productivity. Along with that, the very necessary solution today is to have many international fairs to connect buyers – sellers. This will help businesses reach their destination faster, saving costs.

“The Nordic market is far away, which will affect transportation costs and reduce competitiveness. The standards are so strict that not all businesses can meet them. However, with a pepper market worth 4 million USD is also worth the participation of small and medium enterprises. We hope that the Vietnam Trade Office in Sweden will support the information, “said Ms. Le Thi Hoai Thuong.

As an enterprise in the Netherlands, Mr. Nhu Nguyen, Director of VIEC, shared that in order to bring products to the Dutch market, Vietnamese businesses need to have a long-term strategy and take many steps to promote their brands. agricultural products so that consumers understand the value of that agricultural product.

In addition to meeting standards and regulations, businesses need to build trust with customers, grasp the consumer culture, business culture, import and export of partners in the Netherlands.

“In the short term, Vietnamese businesses should focus on high-value items as well as maintain their brands. In the long term, businesses need to coordinate with partners who understand the Dutch market,” noted Mr. Nhu Nguyen.