The power of vegetables

With the growth momentum of fruit and vegetable exports in the first quarter of 2023 estimated at nearly 1 billion USD, up 7% over the same period in 2022, the fruit and vegetable industry gives a good signal for exports in 2023, after rice exports.

Vietnam’s fruit and vegetable export potential is the largest.

According to statistics from the General Department of Customs, in the first quarter of 2023, fruit and vegetable exports reached US$982 million, up 16.2% over the same period last year. In which, China is the main export market of Vietnam’s agricultural products, accounting for 57.5%, followed by the United States, Japan, and South Korea.

Forecasting the situation of fruit and vegetable exports in the second quarter of 2023, Mr. Dang Phuc Nguyen – General Secretary of the Vietnam Fruit and Vegetable Association said that the second quarter of fruit and vegetable exports will continue to have many advantages. According to Mr. Nguyen, when durian fruit is officially exported to China, this market still continuously orders durian. In the first 3 months of 2023, Vietnamese durian has not yet entered the main season, so it is only moderately exported to this market. From April onwards, durian at the time of the main season, the goods are abundant, starting to meet the orders.

Along with that, jackfruit, banana and dragon fruit are the main agricultural products that will bring fruit and vegetable export turnover to the Chinese market, reaching at least 2.5 billion USD this year. This shows that the fruit and vegetable industry has great prospects in this market.

Recently, at a meeting with US Secretary of Agriculture Thomas Vilsack, Minister of Agriculture and Rural Development Le Minh Hoan suggested that the US soon open the door for coconut and passion fruit exports to this market. If these two fruits are exported to the US in the near future, it will bring the number of fruits exported to this market to 9. Currently, there are 7 types of agricultural products that are allowed to be exported to the US market, namely mango, longan. , litchi, dragon fruit, rambutan, milkweed and green-skinned pomelo. For the Australian market, there are currently 4 types of fresh Vietnamese fruits exported here including mango, longan, lychee, and dragon fruit. Vietnam is negotiating for passion fruit and pomelo to be exported to this market. For the New Zealand market, there are 3 types of fruits allowed to be exported: mango, rambutan, and dragon fruit.

Assessing the trend of fruit and vegetable export in the near future, the Import-Export Department (Ministry of Industry and Trade), said that consumers are gradually switching to using processed fruit and vegetable products. This is evident when in all exported fruit and vegetable products, processed vegetables account for a significant proportion. Accordingly, in 2022, processed vegetables and fruits will account for one-third of the turnover. In the first quarter of 2023, this proportion will also retain its position.

Assessing the advantages of exporting processed fruits and vegetables, Mr. Nguyen Van Thu – General Director of G.C Food Joint Stock Company said that the investment and development of the fruit and vegetable industry in the direction of processing not only helps control costs, reduce the cost of products, but also increase the value of goods by 3-4 times compared to fresh goods. In particular, processing agricultural products also helps to increase the shelf life of agricultural products, freeing the situation of local oversupply. However, Mr. Thu said, this industry needs large capital, modern equipment and technology, so not all enterprises have enough capacity. Currently, Vietnam still exports mainly in the form of fresh fruit, which is difficult to transport because it cannot be preserved for a long time. Refrigeration drying technologies are a new trend that brings higher product quality with low production costs and is environmentally friendly. However, it is necessary to have a strategy to build a brand in parallel with building a concentrated and large-scale specialized production area based on market signals.

For the Chinese market, Deputy Director of the Asia-Africa Market Department (Ministry of Industry and Trade) To Ngoc Son said that China is currently implementing the policy of bringing commercial activities into the official order, therefore, demanding Ask Vietnamese goods that need to be targeted for official export with your side. Enterprises need to regularly update and comply with regulations on quality standards, testing, quarantine, packaging, and traceability of the Chinese market. Along with that, businesses must focus on building brands, protecting brands and carefully studying the needs and development trends of the market.

Meanwhile, a representative of the Vietnam Fruit and Vegetable Association said that, in order to boost fruit and vegetable exports in 2023, one of the most important requirements is to quickly adapt and meet new quality requirements. , hygiene and food safety; register export enterprises according to the regulations of each country; expanding the number of growing areas, packing facilities for many items… The important issue now for the industry is improving product quality, implementing traceability to best meet the needs of customers. each market. The Government, ministries and branches need to support localities in planning processing zones and have policies to encourage investment; support in capital as well as technology transfer… In particular, it is necessary to support capital, connect farmers and businesses to build an effective and sustainable linkage model in the raw material area.