‘Bright door’ for frozen fruit and vegetable export

Vietnam’s frozen ginger exports to the Australian market are recording good growth, high value, good competition, and convenient storage and transportation in the context of Covid-19. The “light door” for frozen fruit and vegetable exports also needs to be clearly seen from this when the markets are affected by the pandemic.
The Vietnam Trade Office in Australia recently said that Vietnamese frozen ginger is not only sold at supermarkets and shops, but also online in the Australian market. The price of frozen Vietnamese ginger exported to this country is currently around 9 -13 AUD / 1kg. 
Opportunity for frozen ginger
Frozen ginger from Vietnam when imported into Australia is usually packed in 1/2kg or 1kg mainly for restaurants. The business side is asking enterprises (DN) to export in smaller packages of about 250 grams to meet the consumption needs of families.
The deal also said that promoting the export of frozen ginger is an effective direction, not only in terms of market share and turnover, but more importantly, convenient storage and transportation in the context of Covid-19. 19.
Especially, Australia is promoting the import of ginger, with the prediction that the import turnover of this item can reach more than 100 billion VND.
Particularly in the first four months of 2021, Vietnam’s ginger exports to Australia have grown very rapidly, reaching a turnover of more than 348,000 USD while the market share of imported ginger here is still large. Therefore, the business side called on Vietnamese enterprises to continue to increase the export of this item.
Looking at the export prospects of frozen ginger, experts believe that increasing the export of frozen vegetables will be a more favorable direction when fresh vegetables and fruits are facing many challenges in terms of transportation due to the influence of Covid-19 pandemic.
For example, with the EU market, according to the Vietnam Trade Office in the Netherlands, the consumption of frozen vegetables here is increasing due to the growing demand of consumers for food that is convenient and quick to process. Europe is the largest market for frozen fruit and vegetables in the world – accounting for nearly 50% of total world imports.
In which, the major import and consumption markets of frozen fruit (products prepared by applying the freezing process for fresh, clean, good quality and ripe fruit) in Europe can be listed as follows: such as: Germany, France, Belgium and the United Kingdom. These are markets that are expected to bring opportunities for frozen fruit exporters from developed countries like Vietnam.
Experts note that, in order to increase the export turnover of Vietnam’s frozen fruits and vegetables to the EU, enterprises need to ensure additional quality specifications related to classification designations, cutting styles. , pests and other quality requirements.
In addition, businesses also need to meet the requirements for brands, processing designs, packaging for frozen fruits and vegetables. 
Wide door for output
Currently, in the EU market, Germany is said to be the largest European importer   of frozen fruit, while France is the largest importer of frozen fruit and vegetables.
In addition, opportunities for Vietnamese businesses can also be found in developing markets such as Central and Eastern Europe, which have a demand for frozen berries.
One assessment found that total European imports of frozen fruit and vegetables increased by an average annual rate of 5% in value and 3% in volume. This shows that value increases faster than volume. This fact is mainly due to the increase in the price of fruit frozen berries in recent years due to slightly higher demand than supply.
It is expected that imports of frozen berries in the EU will continue to increase in the near future. Frozen berries in this market are increasingly used as ingredients in the fruit processing industry as well as home smoothies and similar products. Therefore, Vietnamese fruit and vegetable exporters need to take advantage of the opportunity and plan to increase berry production strategically.
Or as in the Japanese market, recent observations show that Japan’s import demand for fresh fruit and vegetables is almost saturated in the 2016-2020 period. Meanwhile, imports of frozen fruit and vegetable products and processed fruit and vegetable products still have great potential for growth. 
Lychee is currently considered a good export to the Japanese market, and the opportunity will be even better for frozen lychee. From a business perspective, according to Global Food Import and Export Joint Stock Company – Global Food JSC (Bac Giang province), the company’s frozen whole lychee can still retain the original flavor of the fruit for a long time. . 
Therefore, frozen lychees of this enterprise have been exported to Japan, EU and Australia and the quality has been accepted by consumers. Although the season is from June to July, businesses can process and keep in stock for many months.
In the context of the complicated development of the Covid-19 epidemic, it is forecasted that frozen, processed, concentrated and dried fruit and vegetable products will continue to be strongly consumed in the near future due to convenience in transportation. and consumption, especially in markets affected by the epidemic.
Therefore, Vietnamese fruit and vegetable exporters should be encouraged to invest in cold storage and production lines to produce frozen fruit and vegetable products for export. 
Especially when, along with deeply processed vegetables, frozen vegetables are said to not only increase value but also bring competitive advantages compared to fresh vegetables during the Covid epidemic season, making it easier for Vietnamese vegetables and fruits in food processing. overcoming technical barriers from import markets.
Sources: https://vnbusiness.vn/viet-nam/cua-sang-cho-xuat-khau-rau-qua-dong-lanh-1079842.html