IQF PASSION FRUIT JUICE: A HIGH POTENTIAL INGREDIENT IN THE FOOD AND BEVERAGE INDUSTRY

Amid the growth of the F&B industry, frozen passion fruit juice has become an essential ingredient for creating various foods and beverages. Join HungHau Foods in exploring the role of frozen passion fruit juice  an ingredient that helps F&B businesses keep up with modern consumer trends.

What is passion fruit juice?

Passion fruit juice is the liquid extracted directly from the golden pulp of the passion fruit. This beverage is rich in vitamin C and antioxidants and is commonly used in preparing refreshing drinks and various dishes.

Types of Passion Fruit Juice Available on the Market

Currently, depending on the intended use and processing method, passion fruit juice can be classified as follows:

1. Based on processing method:

• Depending on how it is made, passion fruit juice can come in two forms: with seeds or seedless.

• Passion fruit juice with seeds: The pulp is blended at a moderate speed so the seeds remain intact.

• Seedless passion fruit juice: After blending, the mixture is filtered to remove the seeds, creating a smoother and easier-to-drink juice.

2. Based on physical state:

• Fresh passion fruit juice: Extracted directly from fresh passion fruits, typically consumed immediately or stored short-term (under one week) in refrigeration.

• Frozen passion fruit juice: The juice is frozen for easier transport and storage.

• IQF (Individual Quick Freezing) passion fruit juice: Produced using rapid freezing technology at -35°C to -40°C, which preserves the freshness, quality, and nutritional value of the original fruit.

The Role of Frozen Passion Fruit Juice in the F&B Industry

1. Cost Efficiency in Mass Production
Frozen passion fruit juice helps minimize steps such as washing, juicing, and seed removal, as well as complex storage requirements compared to using fresh fruit. Its convenient freezing and packaging process optimizes large-scale production, helping businesses save time, labor, and storage costs.

2. Preserving Natural Quality and Flavor
The IQF (Individual Quick Freezing) technology plays a key role in maintaining the natural flavor, color, freshness, and nutritional value of passion fruit. This rapid-freezing method also prevents spoilage and oxidation, ensuring the product meets the strict quality standards and demanding requirements of the F&B industry.

Current Trends in the Use of Frozen Passion Fruit Juice

Creative Applications in Beverage Making
Modern beverage brands are focusing on creating unique “signature” drinks — and IQF passion fruit juice is considered an ideal choice. Thanks to its rapid freezing process and long shelf life, IQF passion fruit juice maintains consistent and stable flavor profiles for drinks. This allows cafés and restaurants to easily craft their own signature beverages using passion fruit without worrying about flavor variations.

Creating Healthy Beverages
IQF passion fruit juice is widely used to enhance the flavor of naturally fermented drinks such as Kombucha and Kefir. This combination not only enriches the taste but also boosts nutritional value — supporting digestion, strengthening the immune system, and improving skin health.

Use in Restaurant and Café Chains

Restaurant and café chains increasingly prefer using IQF passion fruit juice in their menus. The product supports fast service by minimizing preparation steps, helping businesses save significant time and operational costs.

Commercial Potential of Frozen Passion Fruit Juice

Flavoring for Various Beverages and Desserts

With its strong tropical aroma and bright tangy flavor, frozen passion fruit juice is gaining popularity among food and beverage manufacturers. It is widely used in drinks such as passion fruit tea, smoothies, and tropical cocktails like Passion Fruit Mojito or Caipirinha de Maracujá. In addition, frozen passion fruit juice is also used to add natural flavor to desserts such as panna cotta, cheesecake, and yogurt.

Consumption Trend of Convenient Frozen Products
According to market reports from IMARC Group and Mordor Intelligence, the frozen food market in Vietnam and globally is experiencing strong growth. This indicates that consumers are increasingly prioritizing convenient products that still ensure quality and nutritional value. This trend has driven demand for premium frozen products, including frozen passion fruit juice.

Export Opportunities for Frozen Passion Fruit Juice
Vietnam ranks among the top 10 countries worldwide in passion fruit production and export, with an annual output of around 200,000 tons. The export value of processed passion fruit products such as juice, concentrate, and frozen items is expected to reach USD 300 million this year. HungHau Foods’ IQF passion fruit juice meets the growing demand for natural, preservative-free ingredients, thereby unlocking great potential in Asian, European, and North American markets.

Discover HungHau Foods’ International-Standard Frozen Passion Fruit Juice

Raw Material Areas & Harvest Season

Passion fruit (Passiflora edulis) used by HungHau Foods is sourced and cultivated from two major growing regions in Vietnam  Đắk Lắk and Lâm Đồng. These areas provide some of the most ideal natural conditions in the country for passion fruit cultivation.

With a mild highland climate, an average altitude of 800–1,000 meters above sea level, and fertile, nutrient-rich basalt soil, the passion fruits grown here are round and glossy, with vibrant golden pulp, a distinct aroma, and a perfectly balanced sweet-tart flavor ideal for food processing applications.

HungHau Foods works directly with cooperatives and farmers who follow sustainable and standardized farming practices. The company ensures safe cultivation methods, avoids the use of pesticides beyond allowable limits, and strictly controls quality from the harvesting stage. The main harvest season for passion fruit runs from March to August each year.

Product Range of HungHau Foods’ Passion Fruit Line

HungHau Foods proudly offers a diverse range of passion fruit products to meet the growing demands of both domestic and international markets:

• IQF Passion Fruits Whole

• IQF Passion Fruits Whole

• IQF Passion Puree

Production Process at HungHau Foods Factory

HungHau Foods’ passion fruit products are processed directly at the factory of HungHau Vegetable Co., Ltd, one of the leading modern agricultural processing facilities in Vietnam. The factory is certified by reputable international standards such as BRCGS, HACCP, ISO 22000, FDA, Halal, and Kosher, ensuring that the entire production process strictly complies with global food safety and quality standards.\

Passion Fruit Production Process at the Factory:

1. Receiving fresh raw materials
Passion fruits are sourced directly from certified farming regions, cultivated by local farmers. Upon arrival at the warehouse, the fruits are visually inspected and quality-checked to ensure only the best produce enters the production line.

2. Washing, sorting, and preliminary processing
Fruits are thoroughly washed using a sanitized water system, then sorted and prepared according to the product type – whole fruit, halved, or pulped for puree production.

3. IQF quick freezing or puree processing
The factory applies Individual Quick Freezing (IQF) technology to preserve the cell structure, color, flavor, and natural nutritional value of the passion fruit. For puree products, the pulp is processed, sterilized, and packaged in a sterile, closed environment, ensuring optimal product quality.

4. Packaging, storage, and transportation
Finished products are packaged according to international standards and stored in modern cold storage with stable temperatures before being transported to domestic and international customers via specialized cold-chain logistics.

Thanks to strict control from raw materials to finished products, every HungHau Foods passion fruit product achieves consistent quality, fresh flavor, and high safety, meeting the requirements of demanding markets such as Europe, Japan, and the United States.

Supply Capacity

HungHau Foods can consistently supply over 2,000 tons of finished passion fruit products annually, including whole fruit, halved, and puree, with uniform quality that meets the strict export standards of markets such as Europe, Japan, South Korea, the United States, and the Middle East.

Why Choose HungHau Foods?

With the vision of becoming a trusted leading partner in Vietnam’s frozen agricultural sector, HungHau Foods continuously invests in quality, technology, and human resources to deliver products that meet international standards. Here are the key reasons why HungHau Foods is trusted by global customers:

1. Ensuring Quality at Every Source

HungHau Foods works directly with farmers and cooperatives in key production regions. Every step – from planting, cultivation, and harvesting to transportation – is strictly monitored to ensure traceable origins and consistent quality. We maintain detailed farming logs with each farmer, forming a solid foundation for building a sustainable and reliable agricultural supply chain.

2. Advanced IQF Technology and International Standard Factories

HungHau Foods applies advanced Individual Quick Freezing (IQF) technology, preserving the color, flavor, texture, and natural nutritional value of fresh produce. As a result, passion fruit and other IQF fruits retain garden-fresh quality, meeting the strict requirements of the international food, beverage, and processing industries. Our factory also meets all food safety, hygiene, and international export standards, ensuring products are ready for even the most demanding markets.

3. Stable Supply

By proactively sourcing and storing passion fruit at the beginning of the season, HungHau Foods can maintain year-round raw material supply, enabling the factory to consistently produce and fulfill large orders for both domestic and international customers.

4. Experience and Reputation

Building on the solid foundation of HungHau Holdings, HungHau Foods has over 40 years of experience in processing and exporting agricultural products. We maintain competitive and fair pricing policies to foster long-term business partnerships. With a highly skilled team, professional processes, and continuous product quality improvements, HungHau Foods has become a strategic partner of many major F&B companies worldwide, bringing Vietnamese agricultural products to the global stage.

IQF Passion Fruit Juice  A Promising Ingredient for the F&B Industry

HungHau Foods’ frozen passion fruit juice is produced using IQF (Individual Quick Freezing) technology, preserving the nutritional value, flavor, and color of fresh passion fruits. The juice is made from clean, traceable passion fruits sourced directly from Vietnamese farmers.

Thanks to the IQF technology, the product can be stored for up to 24 months at −18 °C, ensuring long shelf life while maintaining freshness and quality, making it an ideal ingredient for the food and beverage industry.

HungHau Foods’ frozen products are produced at HungHau Vegetable Co., Ltd (HFV Factory), located in Dong Thap, Vietnam. At this facility, the entire processing and packaging workflow is strictly monitored. Thanks to the transparent production process, HungHau Foods has obtained reputable international certifications such as Kosher, FDA, HACCP, HALAL, BRC, and more. This ensures that HungHau Foods’ product lines, including IQF passion fruit juice, fully meet the stringent requirements of both domestic and international markets.

Thanks to its distinctive flavor and versatility, frozen passion fruit juice serves as an important and promising ingredient in the F&B industry. HungHau Foods is proud to provide high-quality, standard-compliant raw materials, supporting businesses in creating products with a unique market identity.

Contact Information for Partnership:

HungHau Foods Joint Stock Company
Address: 642 Au Co, Bay Hien Ward, Ho Chi Minh City, Vietnam

Sales Department:
Email: sales@hunghau.vn
Hotline: (+84) 79 721 3333

Business Contact – Anna:
Email: Anna@hunghau.vn
Hotline: (+84) 96 740 0333

Business Contact – Yenn:
Email: yenn@hunghau.vn
Hotline: (+84) 78 520 3333

Website: www.hfoods.vn