International guests were impressed with the story of Vietnam’s lychee fruit, giving a plan to bring lychee to the world after Deputy Minister Pham Anh Tuan’s concern at the Forum on the morning of June 16.
“We have always asked the question of how to bring Vietnamese agricultural products to the world, how high quality Vietnamese agricultural products need to be, what to do to overcome trade barriers, so that more people can The world can enjoy the unique flavor of Vietnamese agricultural products”, said Mr. Pham Anh Tuan, Deputy Minister of Information and Communications at the opening of the sharing session at the Forum “Vietnamese lychee reaching out to the world”. on the morning of June 16 in Hanoi.
Mr. Pham Anh Tuan, Deputy Minister of Information and Communications. Photo: Tung Dinh
It is not only the concern of the Deputy Minister. At the Forum, many leaders of two localities – the hometowns of litchi are Hai Duong and Bac Giang, and international guests also wanted lychee to reach international quality and conquer leading markets.
This is also the goal of the organizing unit, the Ministry of Information and Communications, in collaboration with the People’s Committee of Bac Giang province, the People’s Committee of Hai Duong province, and the implementing unit is the Department of External Information (Ministry of Foreign Affairs). Information and Communication) and VnExpress Newspaper.
With the goal of promoting lychee to the international market, the Organizing Committee invited dozens of diplomatic missions, organizations and embassies of countries in Vietnam such as Indonesia, Laos, Sri Lanka, India, and Pakistan. , Iran, Japan, Philippines, Palestine, Saudi Arabia, Timor Leste, Russia, USA, Brazil, Venezuela, Peru, Angola…
Many foreign businesses are also present to learn and connect with businesses to expand the market.
Forum scene. Photo: Tung Dinh
Lychee – the pride of Vietnam
Vietnamese fabric brand has been present in many international markets, building a certain brand and position. Mr. Le Hoang Tai – Deputy Director of the Trade Promotion Department, Ministry of Industry and Trade said that China is the market that accounts for 91% of Vietnam’s lychee export turnover. In addition, Vietnam also has other markets such as Japan, Korea, Australia, UAE…
Mr. Le Hoang Tai – Deputy Director of Trade Promotion Department, Ministry of Industry and Trade (far right). Photo: Tung Dinh
Particularly for the Chinese market, in 2021, despite the Covid-19 epidemic, Vietnam still increased by 41% and the turnover grew by 91%.
Mr. Phan The Tuan – Vice Chairman of Bac Giang Provincial People’s Committee. Photo: Tung Dinh
Hai Duong, one of the lychee granaries of the country, currently has over 9,000 hectares of litchi growing, harvesting 60,000 tons of litchi every year. “In which, 50% of the province’s lychee production is consumed domestically, 40% is exported to traditional markets, and 10% is exported to high-end markets such as the US and Japan…” Mr. Tran Van Quan – Vice Chairman of Hai Duong Provincial People’s Committee informed. “We aim to build a global brand of quality lychee,” emphasized Mr. Quan.
Mr. Tran Van Quan – Vice Chairman of Hai Duong Provincial People’s Committee. Photo: Tung Dinh
Meanwhile, Bac Giang lychee has also been exported to 30 countries, of which the highest is China and many other potential markets such as Singapore, Japan, the United Arab Emirates… up to 28,000 hectares of land for growing lychee, the output is 125,000 tons, of which a large amount is safe according to VietGAP and Global GAP standards.
Mr. Tran Van Quan, Vice Chairman of Hai Duong Provincial People’s Committee introduced lychee fruit to Mr. Wibar, Saudi Arabia’s ambassador (far left). Photo: Tung Dinh
Many foreign guests expressed their special love for Vietnamese lychee, when they had the opportunity to experience and enjoy directly at the booths at the event. “Litchi is a fruit that has gradually become the pride of Vietnam in particular and the world in general,” said Palestinian Ambassador to Vietnam, Mr. Saadi Salama.
A journalist from Australia, Mr. George Burchett, also gave praise for Vietnamese cuisine and Vietnamese lychee: “Lychee is both beautiful and delicious, suitable for everyone’s taste, not only contributing to exports but It also enhances Vietnam’s image to the world,” said Mr. George Burchett.
Palestinian Ambassador to Vietnam, Mr. Saadi Salama. Photo: Tung Dinh
Bringing lychee to the world
At the discussion with the topic “The solution to the problem of exporting lychee in Vietnam, Mr. Nguyen Khac Tien, Chairman of the Board of Directors of AMEII Vietnam Joint Stock Company, said the two most important criteria to ensure lychee export is the fastest time to harvest and transport to the factory to ensure the freshness of the lychee, secondly, the pre-processing and processing technology must be adjusted to suit each individual market.
Mr. Nguyen Khac Tien, Chairman of the Board of Directors of AMEII Vietnam Joint Stock Company. Photo: Tung Dinh
Among many requirements on planting gardens, care techniques, and how to use pesticides, Mr. Pham Van Dung – Director of Hong Xuan Cooperative, Bac Giang especially emphasized on the preservation process. “We hope that the cases of ripe lychee that have not been consumed yet need more intensive solutions, such as cold drying or high-tech drying, so that when the crop is finished, there are still products for the market,” said the representative. Bac Giang expressed.
Mr. Pham Van Dung – Director of Hong Xuan Cooperative. Photo: Tung Dinh
Enterprises currently mainly focus on exporting fresh lychees, which is also a situation that Mr. Nguyen Duc Hung – Director of Global Company pointed out. “This makes the number of lychees allowed to be exported is not high, because the storage time is only 40 days, it is difficult to bring the lychees to further markets,” said Mr. Hung.
The business representative suggested that there should be more products processed from lychee, capable of long-term preservation such as frozen fruit, offering a more diverse choice.
Delegates discuss at the Forum. Photo: Tung Dinh
The logistics problem is also a prominent issue emphasized by the guests. “In a short time of 2 months to export products to all over the world, in fresh conditions, is a challenge,” said Palestinian Ambassador to Vietnam. According to him, agencies need to prepare in advance with foreign partners and businessmen to have contracts to buy fabrics before the season comes to facilitate transportation to countries around the world.
Talking about logistics solutions, Mr. Le Hoang Tai – Deputy Director of the Trade Promotion Department, Ministry of Industry and Trade proposed: “Waterways have difficulties, aviation costs are high, so railways will be a system. potential. Transport by rail takes about 15-21 days, so we can exploit it,” he said.
Branding for lychee.
Having lived in Vietnam for nearly 10 years and devoted himself to Vietnamese lychee, Palestinian Ambassador Mr. Saadi Salama suggested that this agricultural product can reach more countries, especially the Middle East market.
“One thing that can be seen on stores in the Middle East is that they all have the word Halal (Certificate that confirms that a product meets the requirements of ingredients and is qualified in production and meets the requirements of Standardization). Halal). will see that soon,” he commented.
Mr. George Burchett, Australian journalist. Photo: Tung Dinh
Mr. George Burchett, an Australian journalist, said that the image of lychee should be promoted in relation to the image of Vietnam, which is a brand associated with Vietnamese culture.
“It is necessary to convey the image of Vietnamese lychee to the world, along with the increasing position and culture of Vietnam’s tourism in the international arena. Thereby, lychee not only contributes to exports but also increases. strengthen Vietnam’s image,” he said.
Leaders and delegates jointly performed the activation ceremony of Digital Exhibition. Photo: Tung Dinh
Within the framework of the forum “Vietnamese lychee reaching out to the world”, the organizers also organize digital exhibitions and digital pavilions to introduce them to diplomatic missions, international organizations, and agencies. trade, domestic and international enterprises, units accompanying the program, and domestic and international journalists and reporters about lychee products in particular and a number of other agricultural products in general.